There is no guarantee that the platform will really turn out to be interesting for the broker’s clients. The developer will charge a commission from the broker (for example, 50% of the profit from the platform), which will reduce the small income of the broker. Today, the White Label model is used in many areas of business, offering a turnkey product that helps save time, money, and effort for the client.

All the other tasks are provided entirely on an introducing broker’s side. Traders today range from highly experienced risk-takers to careful beginners who are only testing the water. To cater to the low-risk client group, brokers often take to money management tools, such as PAMM or copy-trading solutions. These allow less experienced investors to replicate advanced traders (with copy-trading functionality) or trust those traders with the money (via PAMM) and enjoy the end results.

In most cases, this is done through purchase or lease, however, there also are some companies that offer free Forex White Label partnership. They are picked based on different criteria in accordance with each firm’s goals and needs. Some may require passing several tests to verify that a candidate’s knowledge is enough to be an appropriate representative of the company’s trading system.

In addition, you are also able to accept deposits from your traders, white partial white labeling mostly means that the deposits from the traders are mostly handled by the primary broker. On the subject of CRM solutions or investment platforms, these technologies are designed by primary brokers themselves. Companies develop high-end innovative solutions ready to boost FX brokerage businesses and enable their partners to access such components through the White Label model. Ultimately, the decision of which brokerage model to select lies in factors such as initial capital investment, risk management, and vision.

Both affiliates and introducing brokers provide clients with services and products specific to a market. In short, introducing brokers are affiliates who earn commissions by referring clients to a broker. Unlike many other white label providers, Axi offers an entire journey and not merely an end destination, providing their white label brokers with the necessary support that they need throughout the entire process. The white label goes beyond branded terminals and a platform, it also includes the life cycle of the brokerage. This offers the startup the tools it needs for every process including risk and money management, monitoring, client relations, and several others. To put it simply, when it comes to a full white labeling Forex solution partnership, you get the platform and you can brand it any way you see fit.

IBs usually take their commissions from the broker as a fixed return per referred user. Affiliates rely on CPA,  or cost per acquisition, which they receive from the brokerage for each client referred that makes a deposit and trades. This means that clients who simply register and do not trade will not be counted towards the active clientele. Furthermore, each broker has its own criteria for verifying the identity and suitability of their clients before allowing them to trade.

White Label – A White Label is a broking firm that is licensed by the bog forex brokers to operate in its own name, take up trading requests from traders and get them executed on the main broker’s platform. This way, a white label firm operates independently while utilizing the systems of the main broker. White Label brokers need a reliable and knowledgeable technology provider of bridge and risk management software. These solutions are responsible for the fast and seamless execution of trades, managing risks, and collecting data for regulators.

An experienced broker already has previous experience in the brokerage world, knows key terms and mechanisms, and is aware of what is required to start a business. There are multiple ways to refer traders to a broker – from email marketing campaigns, to banner advertising on the IB’s website, to awarding special promotions, etc. From the trader’s perspective, there will be no difference and no impact whether they trade with a company that owns the server or is using a White Label provider. Depending on the country, there could be strict regulations and rules that the brokers should abide by. Thus, the brokers have to make wise decisions in choosing their white-label provider and remembering the jurisdiction aligned with it.

There are many reasons why this model has proven successful, which are presented below. MetaTrader 4 and MetaTrader 5 are two of the best trading platforms for brokerages. This will depend on the startup broker’s own needs and objectives as both white labelling and co-branding have their advantages broker ecn and disadvantages that start-ups must consider. The technology may be perfect, but every broker will occasionally need some technical support. Where investing is concerned, if things go wrong, they must be fixed quickly, or brokers could risk losing their clients’ funds and trust.

Misano Payments is a so-called “white label” broker, meaning that it uses services provided by Currency Cloud in order to carry out its day-to-day business activities. Currency Cloud provides the platform, e-wallet currency accounts and exchange rate services to Misano Payments’. Furthermore, Currency Cloud gets involved in the background as soon as a client registers with Misano Payments, as it also provides all onboarding and Know Your Client (KYC) services to us.

Currency Cloud’s payment processing is fast, allowing you to send or receive money quickly. They also have a secure and reliable platform, with a 99.99% availability rate. White Label solutions are installed by qualified experts who are in charge of all the setups and integrations to ensure brokers everything is working as one ecosystem. For instance, B2Core is the CRM solution of the new generation that manages referral programs up to 30 levels. Brokers don’t need to keep rewards, payments and invoices under their management as everything is automated.

• The full White Label model provides trading firms with regulatory registration, a platform, and stable quote systems (such as online quotes for gold, foreign exchange, crude oil, indices, and stocks) and market channels.
• Thanks to the White Label Forex platform, companies have the ability to start brokerage without having to either buy their own trading platform or develop it on their own.
• But other than that, white label brands function like any other broker, and they call the shots regarding their trading conditions, spreads and commissions, and business structure.
• What a white label affiliation can do that other partnership programs cannot, is it allows an affiliate to create their own label.
• Today, the White Label model is used in many areas of business, offering a turnkey product that helps save time, money, and effort for the client.
• Just like we said before, the bridge is one of the key components for brokerages.

The commission of the IB is usually formed of both the spreads paid by the broker and a certain sum by the client. Therefore, the percentage for each of these components may not be the same due to factors determined by the broker’s overall conditions. For some IBs, the spread may, for instance, be 40% for specific trades and 30% or 50% for others. The selection of platforms offers additional flexibility and strengthens risk management.

Axi is a reputable, well-regulated, and large brokerage that offers white labelling to other financial start-ups. With Axi, companies can leverage the industry-leading, out-of-the-box solutions which allow companies to provide forex and CFD trading platforms to their clients quickly and easily. As we have already said, white label partnership Forex brokerages are very common in the market, however, there are some alternatives to it. One of the best-known alternatives of white labeling is introducing brokers or IB for short. This option offers traders less resistance and will allow them to enter the market with fewer risks.